Brand and marketing strategy for interior designers
Give your studio’s next stage a clear direction.
Your studio may have grown in experience, ambition or the scale of its projects. Your message and marketing may still reflect an earlier version of the business.
Pierrus works with established interior design studios on substantial brand and marketing strategy projects. We help you decide what to communicate, who to reach and where to focus, with a practical plan for putting those decisions into use.
Free · 30 minutes. Send a short enquiry and we will reply about arranging a call.
Start with the decisions your studio needs to make
You may want to attract a different type of project, explain the full value of your service or bring consistency to your website and presentations. You may need to decide which marketing activity deserves your team’s time and budget.
We begin with those questions and agree a focused brief. The project can address brand positioning, marketing strategy or both, depending on what your business needs.
What the project can produce
Research that informs the decisions
A review of your studio, current marketing and relevant competitors. Depending on scope, the research can draw on existing client feedback, discussions with your team and how prospective clients assess a studio. We identify what the evidence supports and where assumptions need testing.
Clear positioning and messages
An agreed account of your expertise, services and value, expressed in language that sounds like your studio. These messages give your website, presentations and future content a shared foundation and help clients understand why your approach suits their project.
Marketing and channel priorities
A plan for reaching the clients and referrers you want to work with. We consider the role of your website, content, social media, advertising and existing relationships, then agree priorities that reflect your ambitions and resources.
An implementation plan
Clear actions, a sensible sequence and agreed responsibilities. The plan identifies what needs to be created or changed, the input required and how progress should be assessed, so your team can move from decisions to delivery.
A defined project, with a choice of who delivers it
You can commission a strategy project on its own. We agree the research, deliverables, timing and fee in a proposal before work begins. Your team, another partner or Pierrus can take the resulting plan forward, with any further work scoped separately.
Our ongoing social media and advertising retainers include the practical planning needed to run that activity. This consulting service provides space for a more substantial review of your studio’s direction and marketing.
Explore social media and advertising support
What needs to change?
Share your website and a few sentences about the decisions you are facing. We can discuss your priorities, the possible scope and whether Pierrus is the right partner.
Free · 30 minutes. We will reply to your enquiry about arranging a call.