Marketing for Interior Designers
Marketing for interior designers who want the right clients, not just more visibility. Pierrus Agency has spent a decade inside the design world. Based in London, UK.
The Right Clients, Not Just More Visibility
Most interior designers do not have a visibility problem. They have a positioning problem. Followers, press mentions, and website traffic mean little if the enquiries that arrive are the wrong budget, the wrong project type, or the wrong fit for how the studio works. Effective marketing for a design practice starts with clarity: who the studio is for, what it is known for, and why a client should choose it over every alternative. Only then do content, PR, and visibility work start converting into the right conversations.
Who We Work With
Pierrus Agency works with residential and commercial interior design studios across the UK, from established practices repositioning for higher-value work to growing studios building their first structured marketing function. Founder Grant Pierrus has spent 15 years inside the interior design industry, has worked with more than 50 clients across the design sector, and has spoken at Decorex, London Design Festival, Maison et Objet, London Craft Week, Design Centre Chelsea Harbour, and Collect Art Fair.
Services
- Marketing Strategy - Bespoke one-off consulting: a clear, prioritised plan for attracting the clients your studio actually wants
- Brand Positioning - Bespoke one-off consulting: defining the studio's point of difference so it commands the right fees
- Content and Visibility - Monthly retainer: consistent, editorial-quality content that builds authority with your ideal clients
- Ongoing Marketing Partnership - Monthly retainer: continuous strategy and execution as your outsourced marketing team
How We Work
We follow a Position, Build, Run methodology. First we define the studio's positioning and messaging. Then we build the assets that carry it: website copy, portfolio curation, brand decks, and press materials. Finally we run the channels consistently so authority and enquiries compound over time.