Trade Supplier Marketing
Marketing for design trade suppliers who are visible but not getting specified. We understand the gap between being known and being written into projects.
The Specification Gap
Most trade suppliers are not invisible. Designers have seen your stand at Decorex or Focus. They have your catalogue. They may even follow you on Instagram. Yet when a project brief lands on their desk, your products are not the ones written into the scheme. That is the specification gap: the distance between being known and being specified. Closing it is not about more visibility. It is about giving designers a reason to remember you, the confidence to trust you at the specification stage, and a frictionless route to samples, technical information, and trade terms.
Who We Work With
Pierrus Agency works with furniture makers, lighting brands, textile houses, surface specialists, and craft-led manufacturers selling into the interior design trade in the UK and internationally. Founder Grant Pierrus has spent 15 years inside the design industry, has worked with more than 50 clients across the design trade, and has spoken at Decorex, London Design Festival, Maison et Objet, London Craft Week, Design Centre Chelsea Harbour, and Collect Art Fair.
Services
- Trade Marketing Strategy - Bespoke one-off consulting: a clear plan for reaching, converting, and retaining interior designers as a specification channel
- Specification Readiness - Bespoke one-off consulting: an audit of everything a designer needs to specify you, from technical specs to sampling and lead times
- Brand Positioning - Bespoke one-off consulting: defining what makes you different so designers can remember and repeat it
- Ongoing Marketing Partnership - Retainers from £1,500/month + VAT: continuous strategy, content, and trade visibility work as your outsourced marketing team
How We Work
Every engagement starts with positioning: who you serve, what you stand for, and why a designer should choose you over the alternatives. From there we build the assets and channels that carry that position into the trade, then run them consistently so specification activity compounds over time.